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Early Amazon Black Friday Deals: Apple Watch, Bose Earbuds and Ninja Air Fryer Discounts
Early Amazon Black Friday prices are live on the Apple Watch Ultra 4, Bose earbuds and Ninja Flip, with cuts of up to 44% off.

Amazon hasn't confirmed dates for its Black Friday event, but the early discounts are already here. Target has started its own Black Friday deals this week, and holiday pricing is picking up across the big retailers. If you've been waiting to buy, the useful question is which of these prices actually beat what you'd normally pay.

When Amazon's main sale might start
Amazon tends to compete directly with Walmart's holiday promotions. That makes Nov. 12, the day Walmart's first wave of savings begins, a reasonable guess for when Amazon's event could kick off. It's a prediction, not a confirmed date, so treat it as a planning window rather than a deadline.
Smartwatches: the biggest percentage drops
The Apple Watch Ultra 4 49mm with cellular is listed at $699.99, down from $799. Select models of Apple's newest Ultra are $100 off. Apple positions the Ultra 4 as its most advanced wearable, citing better GPS, faster charging and longer battery life. Those are the manufacturer's claims, and they're worth checking against your own workouts before you pay up.


If you're on Android, the Google Pixel Watch 5 41mm is down to $299.99 from $399.99, a 25% cut. Google's 41mm model covers sleep tracking and pulse detection, the same basic health features Apple users expect. Google says the watch is built for Gemini Intelligence, which it describes as proactive help and personalized insights through Google Health. The 41mm size suits smaller wrists, and it's the more compelling pick if the rest of your phone setup is Android.

Earbuds and tablets
The Bose QuietComfort Ultra Earbuds (Gen 2) have dropped to $229 from $299, a 23% reduction. One expert who tested them said they gave him a real reason to leave his AirPods, citing immersive sound, all-day comfort and strong noise cancellation. At this price, they sit under the $250 mark that makes the switch easier to justify.


For cheap media and light productivity, the Amazon Fire HD 8 tablet is $79.99, down from $129.99. That's 38% off, and the listing shows 4GB of RAM and 64GB of storage. The price is described as the lowest it has been. Fire tablets won't match an iPad for demanding apps, but for streaming, reading and browsing, they cover most everyday needs without a big outlay.

Storage, laptops and kitchen gear
The Samsung P9 Express microSDXC 512GB is $99, down from $150. It's marketed for Nintendo Switch 2 owners who need room for games. Before buying any microSD card for a console, confirm the device supports your card's capacity and speed class.


The 13-inch Microsoft Surface Pro 2026 is $1,249.99, down from $1,599.99, a 22% cut and described as its best price yet. The tablet-style 2-in-1 runs a Qualcomm Snapdragon X2 Plus, with a touchscreen, 16GB of RAM, a 512GB SSD and Windows 11 as a Copilot+ PC. The discount is meaningful, but this is still a premium machine, so compare it with other Copilot+ laptops before deciding.

The Ninja Flip Toaster Oven and Air Fryer has fallen to $139.99 from $249.99, a 44% cut and the deepest discount on this list. It handles air frying and toasting, and it can be stored upright, which matters if counter space is tight. That layout is the main reason to choose it over a standard countertop oven.


The 7-quart Crock-Pot is $44.97, down from $59.99, and it's close to its lowest price of the year, which has dipped under $40. It isn't digitally programmable, but the stainless steel insert is dishwasher-safe. If you want a simple slow cooker you can set and forget, the lack of a digital panel is a fair trade for the lower cost.

Cheap picks that work
The Owala FreeSip stainless steel water bottle is $24 from $29.99, and the price depends on the colour you pick. Reviewers who use it daily recommend it, and it's the kind of small purchase that's easy to justify.

How to decide before you buy
Early prices can move, and some listings may shift once the main event starts. The Black Friday date is Nov. 27, 2026, and Cyber Monday falls on Nov. 30. My read: if you already know which product you want, the strongest cuts here, like the Ninja Flip and Fire HD 8, are worth buying now. For wearables and laptops, where prices are higher and the next drop may be modest, check the price history and compare with Walmart's first wave around Nov. 12 before you commit.